About Us

About Touring & Tasting

The Premier Guide to Wine Country for Over 20 Years.  

From our home base in Santa Barbara Wine Country, Touring & Tasting has evolved into the leading marketing and media company for wine tourism. From our roots as a nationally distributed wine lifestyle and travel magazine, Touring & Tasting provides a wide array of print, video, digital and mobile resources to help wine lovers plan a memorable trip to regions across the U.S. For those wanting personalized itinerary planning assistance, we have a Wine Country Concierge Service. Interested in planning a wine country event for a group of friends or a corporate VIP gathering? Our Touring & Tasting Events division creates custom wine-themed trips and experiences, including wine cruises around the world. Launching in 2017, our proprietary Touring & Tasting Preferred Member Program will provide members with very special upgrades, incentives, experiences, and access to events at a select list of Touring & Tasting endorsed wine country businesses. From inspiration to experience, let Touring & Tasting be your premier guide to all the pleasures of wine country.


Platinum List

Planning a trip to wine country can be a challenge if you don't know the ins and outs. That's why, starting in 2017, Touring & Tasting created our Platinum List highlighting a selection of destinations, accommodations, wineries and wine country businesses that we have personal relationships with and endorse. Every January, we release a new Platinum List for the year to make planning your wine country vacation a breeze. We hope you enjoy it and would love to hear what some of your favorite places in wine country are.