California Highway 1 Discovery Route


This unrivaled 101-mile route connects ten picturesque coastal destinations for the ultimate road trip through California’s stunning San Luis Obispo County.

Travel the world, and you won’t find any place quite like this. The dramatic windswept cliffs, pristine coves, white sandy beaches, quaint towns, and rolling vineyards of San Luis Obispo County will give you reason after reason to pull off the road to explore. Whether you’re seeking adventure, nature, relaxation, or romance, you’ll find it—along with wonderful wines—around every bend of this compelling route of discovery. It leads you from the top of a craggy promontory overlooking the sea, along unbeaten roads and paths, to the soothing heart of wine country. San Luis Obispo County is a leader in Stewardship Travel, the next step in ecotourism. The route provides over 70 activities throughout the region that encourage "feeling good and doing good." Ten destinations - all within easy driving distances - in one vacation! This unparalleled coastal region is surprisingly easy to reach: halfway between San Francisco and Los Angeles. Once you arrive, you won’t want to leave. Take a two hour drive, or take two weeks; just don’t miss this remarkable opportunity.

The Destinations

Ragged Point
A magnificent high cliff that juts out over the Pacific Ocean, providing dramatic views, sounds, and smells of the sea.

San Simeon 
A quiet hamlet is home to the sparkling seaside cove at San Simeon Point, and the legendary Hearst Castle perched high on a nearby hill.

Home to many artists, this picturesque village offers much to do with galleries, a historical museum, and beautiful Moonstone Beach.

An authentic California beach town, with a fabulous stretch of white sandy beach, a free public fishing pier, and old-fashioned main street.

Los Osos/Baywood Park 
A peaceful bayside community with excellent water sport conditions, endless tide pools, golf courses, and the spectacular Montaña de Oro State Park.

Avila Beach 
An often-sunny waterfront town with an expansive sandy beach and long, historic pier for water sports enthusiasts and fishermen.

Known for its fabulous dunes, beautiful parks, fertile farms, and the only California beach that permits motor vehicles.

Delightfully quaint with acres of lemon and avocado orchards, and sand dunes.

Arroyo Grande 
A wine country town with winding back roads lined with vineyards, green rolling hills, wildlife, and views for miles.

Edna Valley
Replete with vineyards, working farms, winding bike trails, and picturesque wineries.